Social Softs RSS

zag is pioneering a new category

Social softs

A long drink without alcohol, targeted at adults with a less sweet, more challenging flavour. Designed for social occasions but not a copy of an alcoholic drink.

Soft Drinks

Water, a sweetener and a flavouring

Social softs

A session-able adult drink with its own unique flavour

alcohol free

Alcoholic drinks with alcohol removed


Contain ethanol that acts as a drug


Many consumers don’t like alcoholic drinks with the alcohol removed due to quality. They also reject soft drinks as too sweet and unhealthy. What do these consumers choose when avoiding alcohol and socialising?

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Thinking about not drinking?

Are you considering reducing your alcohol intake? If so, good for you! It's a huge part of our culture, particularly amongst Brits, and so making this decision often doesn't come easily. However if you are looking to drink less, there are numerous benefits to not drinking alcohol, even if you're just cutting back a little from your current intake. Some of the top benefits of not drinking alcohol include: Improved physical health: Regular alcohol consumption can have negative effects on your physical health. By not drinking, you can improve your liver function, reduce your risk of developing certain cancers, and lower your risk of heart disease. Better mental health: Alcohol can affect your mood, leading to anxiety and depression. By not...

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