Social Softs — alcohol RSS

zag is pioneering a new category

Social softs

A long drink without alcohol, targeted at adults with a less sweet, more challenging flavour. Designed for social occasions but not a copy of an alcoholic drink.

Soft Drinks

Water, a sweetener and a flavouring

Social softs

A session-able adult drink with its own unique flavour

alcohol free

Alcoholic drinks with alcohol removed


Contain ethanol that acts as a drug


Many consumers don’t like alcoholic drinks with the alcohol removed due to quality. They also reject soft drinks as too sweet and unhealthy. What do these consumers choose when avoiding alcohol and socialising?

to find out more about social softs read our blog articles here

Thinking about not drinking?

Are you considering reducing your alcohol intake? If so, good for you! It's a huge part of our culture, particularly amongst Brits, and so making this decision often doesn't come easily. However if you are looking to drink less, there are numerous benefits to not drinking alcohol, even if you're just cutting back a little from your current intake. Some of the top benefits of not drinking alcohol include: Improved physical health: Regular alcohol consumption can have negative effects on your physical health. By not drinking, you can improve your liver function, reduce your risk of developing certain cancers, and lower your risk of heart disease. Better mental health: Alcohol can affect your mood, leading to anxiety and depression. By not...

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The Financial Value of Non-Drinkers to the Hospitality Industry

There has recently been debate on the non-alcoholic drinks hype, questioning if it brings incremental sales, and whether the revenue will ever become that significant. At Propel, the website for the Hospitality Industry operators, Glynn Davis writes about this in an article titled Low and non-alcoholic drinks may not turn out to be money-spinners (Fri 21st Oct 2022 - Friday Opinion) Sessionabilty is a key characteristic of alcoholic drinks - especially beer – due to the properties of alcohol. Non-alcoholic alternatives will never compare favourably on a rate of sale measure. I agree with Glyn’s comment: “I can’t help feeling that much of the research and marketing has arguably painted prospects for the category that are much greater than will ultimately...

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5 Ways to Enjoy Drinking 'Without Drinking' This Winter

Most people think of non-alcoholic drinks as either being for kids or as being uninteresting and lacking in flavour. However, there are a wide variety of non-alcoholic drinks that are both interesting and delicious - if you know where to find them. What’s more, some, like ZAG, are actually designed for adults. Today we're exploring non-alcoholic drinking options for adults. So whether you’re looking for something to quench your thirst after an evening workout or something to enjoy on a night out, you’re sure to find a solution to suit your needs.   If you're not drinking alcohol, what are your options? If you're not drinking alcohol, there are still some great options for you. There are many non-alcoholic drinks that can...

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