A long drink without alcohol, targeted at adults with a less sweet, more challenging flavour. Designed for social occasions but not a copy of an alcoholic drink.
Soft Drinks
Water, a sweetener and a flavouring
Social softs
A session-able adult drink with its own unique flavour
alcohol free
Alcoholic drinks with alcohol removed
alcohol
Contain ethanol that acts as a drug
SOMETHING'S BEEN MISSING
Many consumers don’t like alcoholic drinks with the alcohol removed due to quality. They also reject soft drinks as too sweet and unhealthy. What do these consumers choose when avoiding alcohol and socialising?
to find out more about social softs read our blog articles here
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