A long drink without alcohol, targeted at adults with a less sweet, more challenging flavour. Designed for social occasions but not a copy of an alcoholic drink.
Soft Drinks
Water, a sweetener and a flavouring
Social softs
A session-able adult drink with its own unique flavour
alcohol free
Alcoholic drinks with alcohol removed
alcohol
Contain ethanol that acts as a drug
SOMETHING'S BEEN MISSING
Many consumers don’t like alcoholic drinks with the alcohol removed due to quality. They also reject soft drinks as too sweet and unhealthy. What do these consumers choose when avoiding alcohol and socialising?
to find out more about social softs read our blog articles here
Are you considering reducing your alcohol intake? If so, good for you! It's a huge part of our culture, particularly amongst Brits, and so making this decision often doesn't come easily. However if you are looking to drink less, there are numerous benefits to not drinking alcohol, even if you're just cutting back a little from your current intake. Some of the top benefits of not drinking alcohol include: Improved physical health: Regular alcohol consumption can have negative effects on your physical health. By not drinking, you can improve your liver function, reduce your risk of developing certain cancers, and lower your risk of heart disease. Better mental health: Alcohol can affect your mood, leading to anxiety and depression. By not...
There is a dangerously unhealthy connection between alcohol and mental health. Now we explore what's actually going on amongst the grey matter when we drink.
In the same way that we’ve discovered the health risks of smoking and obesity, we now know so much more about the impact on our health from drinking too much alcohol. Doctors, health care professionals and the government have been warning us of the consequences for many years, and now the reasons why are becoming crystal clear.
Alcohol and health can be confusing. We are bombarded with complex information that is difficult to reconcile with our own experiences, and often those personal experiences contain contradictions...