A long drink without alcohol, targeted at adults with a less sweet, more challenging flavour. Designed for social occasions but not a copy of an alcoholic drink.
Soft Drinks
Water, a sweetener and a flavouring
Social softs
A session-able adult drink with its own unique flavour
alcohol free
Alcoholic drinks with alcohol removed
alcohol
Contain ethanol that acts as a drug
SOMETHING'S BEEN MISSING
Many consumers don’t like alcoholic drinks with the alcohol removed due to quality. They also reject soft drinks as too sweet and unhealthy. What do these consumers choose when avoiding alcohol and socialising?
to find out more about social softs read our blog articles here
There has recently been debate on the non-alcoholic drinks hype, questioning if it brings incremental sales, and whether the revenue will ever become that significant. At Propel, the website for the Hospitality Industry operators, Glynn Davis writes about this in an article titled Low and non-alcoholic drinks may not turn out to be money-spinners (Fri 21st Oct 2022 - Friday Opinion) Sessionabilty is a key characteristic of alcoholic drinks - especially beer – due to the properties of alcohol. Non-alcoholic alternatives will never compare favourably on a rate of sale measure. I agree with Glyn’s comment: “I can’t help feeling that much of the research and marketing has arguably painted prospects for the category that are much greater than will ultimately...
Most people think of non-alcoholic drinks as either being for kids or as being uninteresting and lacking in flavour. However, there are a wide variety of non-alcoholic drinks that are both interesting and delicious - if you know where to find them. What’s more, some, like ZAG, are actually designed for adults. Today we're exploring non-alcoholic drinking options for adults. So whether you’re looking for something to quench your thirst after an evening workout or something to enjoy on a night out, you’re sure to find a solution to suit your needs. If you're not drinking alcohol, what are your options? If you're not drinking alcohol, there are still some great options for you. There are many non-alcoholic drinks that can...
As consumer buying habits and lifestyles develop and change, so too does the need to redefine categories and terms. So how are today’s consumers describing the drinks market?
There is a dangerously unhealthy connection between alcohol and mental health. Now we explore what's actually going on amongst the grey matter when we drink.
In the same way that we’ve discovered the health risks of smoking and obesity, we now know so much more about the impact on our health from drinking too much alcohol. Doctors, health care professionals and the government have been warning us of the consequences for many years, and now the reasons why are becoming crystal clear.
