NoLo, Alcohol-free, non-alcoholic...what does it all mean?
As consumer buying habits and lifestyles develop and change, so too does the need to redefine categories and terms. So how are today’s consumers describing the drinks market?
Social Softs — Sugar RSS
zag is pioneering a new category
Social softs
A long drink without alcohol, targeted at adults with a less sweet, more challenging flavour. Designed for social occasions but not a copy of an alcoholic drink.
Soft Drinks
Water, a sweetener and a flavouring
Social softs
A session-able adult drink with its own unique flavour
alcohol free
Alcoholic drinks with alcohol removed
alcohol
Contain ethanol that acts as a drug
SOMETHING'S BEEN MISSING
Many consumers don’t like alcoholic drinks with the alcohol removed due to quality. They also reject soft drinks as too sweet and unhealthy. What do these consumers choose when avoiding alcohol and socialising?
to find out more about social softs read our blog articles here
What’s the connection between alcohol and mental health?
There is a dangerously unhealthy connection between alcohol and mental health. Now we explore what's actually going on amongst the grey matter when we drink.
What are Social Softs?
A new drinks category 'Social Softs' has landed.
But what are Social Softs and why is the category so important?
The Hidden High in Drinks
If you're looking to cut back on sugar, you may already be considering reducing your sweets and chocolate intake. But have you thought about drinks?
Sugar and health are explicitly linked, excess sugar can have a huge number of health implications - both mental, and physical.
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