Social Softs — wellness RSS

zag is pioneering a new category

Social softs

A long drink without alcohol, targeted at adults with a less sweet, more challenging flavour. Designed for social occasions but not a copy of an alcoholic drink.

Soft Drinks

Water, a sweetener and a flavouring

Social softs

A session-able adult drink with its own unique flavour

alcohol free

Alcoholic drinks with alcohol removed


Contain ethanol that acts as a drug


Many consumers don’t like alcoholic drinks with the alcohol removed due to quality. They also reject soft drinks as too sweet and unhealthy. What do these consumers choose when avoiding alcohol and socialising?

to find out more about social softs read our blog articles here

5 Ways to Enjoy Drinking 'Without Drinking' This Winter

Most people think of non-alcoholic drinks as either being for kids or as being uninteresting and lacking in flavour. However, there are a wide variety of non-alcoholic drinks that are both interesting and delicious - if you know where to find them. What’s more, some, like ZAG, are actually designed for adults. Today we're exploring non-alcoholic drinking options for adults. So whether you’re looking for something to quench your thirst after an evening workout or something to enjoy on a night out, you’re sure to find a solution to suit your needs.   If you're not drinking alcohol, what are your options? If you're not drinking alcohol, there are still some great options for you. There are many non-alcoholic drinks that can...

Continue reading