What are Social Softs?
A new drinks category 'Social Softs' has landed.
But what are Social Softs and why is the category so important?
Social Softs RSS
zag is pioneering a new category
Social softs
A long drink without alcohol, targeted at adults with a less sweet, more challenging flavour. Designed for social occasions but not a copy of an alcoholic drink.
Soft Drinks
Water, a sweetener and a flavouring
Social softs
A session-able adult drink with its own unique flavour
alcohol free
Alcoholic drinks with alcohol removed
alcohol
Contain ethanol that acts as a drug
SOMETHING'S BEEN MISSING
Many consumers don’t like alcoholic drinks with the alcohol removed due to quality. They also reject soft drinks as too sweet and unhealthy. What do these consumers choose when avoiding alcohol and socialising?
to find out more about social softs read our blog articles here
The Complex World of Alcohol and Health
Alcohol and health can be confusing. We are bombarded with complex information that is difficult to reconcile with our own experiences, and often those personal experiences contain contradictions...
The Hidden High in Drinks
If you're looking to cut back on sugar, you may already be considering reducing your sweets and chocolate intake. But have you thought about drinks?
Sugar and health are explicitly linked, excess sugar can have a huge number of health implications - both mental, and physical.
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