About

ZAG breaks the link between socialising and drinking alcohol. Sometimes we want to drink a little less, but the alternatives have been lacking imagination.

It’s time for change; it’s time to ZAG

WHAT’S A
SOCIAL SOFT ?

ZAG is pioneering a brand new adult soft drink category; ‘Social Softs’. The perfect refreshment for those not drinking or cutting back, whilst enjoying a social occasion or eating food. Serving up a fresh perspective on standard non-alcoholic alternatives - rather than replicating the taste of alcoholic drinks or offering other sugary drink – ZAG provides a complex, grown-up drink that is dressed like a beer so that non-drinkers can enjoy a similar adult drinking experience to drinkers.

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SOFT DRINKS

Water, sweetener and flavouring

SOCIAL SOFTS

A session-able adult drink with its own unique flavour

ALCOHOL FREE

Alcoholic drinks with the alcohol removed

ALCOHOL

Contains ethanol that acts as a drug

GROWN UP
FREEDOM

We’re not anti-alcohol but recognise that there has to be a happy medium. There should be occasions where if we don’t fancy a beer (or want to pace ourselves), we can still look forward to the social experience of drinking with friends.

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ZAG IS A LOW CALORIE, REFRESHINGLY LIGHT AND HEALTHY, NON-ALCOHOLIC DRINK

FREE FROM:

ALCOHOL

STRESS

ARTIFICIAL SWEETENERS

HANGOVERS

ANXIETY

INTRODUCING
ZAG ICE

ZAG ICE combines zesty citrus and grapefruit with top notes of juniper and black tea.

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ORIGINAL
ZAG

ZAG original blends familiar lemon, lime, cucumber and mint flavours with more complex adult flavours including kombucha and hemp flavouring

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ABOUT ZAG

WHAT’S A SOCIAL SOFT ?

SOFT DRINKS

SOCIAL SOFTS

ALCOHOL FREE

ALCOHOL

GROWN UP FREEDOM

ZAG IS A LOW CALORIE, REFRESHINGLY LIGHT AND HEALTHY, NON-ALCOHOLIC DRINK

FREE FROM:

INTRODUCING ZAG ICE

ORIGINAL ZAG

KEEP UP WITH ZAG

WHAT’S A
SOCIAL SOFT ?

GROWN UP
FREEDOM

INTRODUCING
ZAG ICE

ORIGINAL
ZAG

KEEP UP
WITH ZAG